Effect of Positive and Negitive Thinking Essay

When life gives you lemons, make grape juice, and leave the world wondering how you did it. The effects of both positive and negative thinking affects the world in the same sense, to have been given the different options to see the world and deciding which path to take. With each decision and action is the same as Newton’s law of gravity what goes up must come down, it’s a natural accordance that will continue on in the never ending circle of life. The processes of these thoughts pass from person to person, place to place, and with every situation it changes and grows with life. Throughout life someone somewhere has heard, be it through friends or family, things such as â€Å"If you think bad thoughts, then you’ll jinx it† or â€Å"If you think the worst, the worst will happen.† Sadly now the world is slowly becoming consumed by more negativity then ever before, making these more then just little wives’ tales and they all start in the mind. When people are negative, either to ones’ self or others, it expands and jumps out. Think of a school environment, on a day-to-day basis, all those people are moving together, all those different personalities are clicking or crashing with one another, and all range of emotions are swirling around, one individual in the group could be having a bad day for a number of reasons, they might unintentionally do or say something that could in turn ruin another individual’s day. In some cases permitting for so many of the negative thoughts that come and go over time can turn from exciting just mentally in the mind, outward to the physical being itself. People who worry or overstress about all the little things that can go wrong or might happen, these are the â€Å"what if† thinkers, have been known to unwillingly force the body to become sick, in order to slow down the thoughts; that is a form of negative thinking attacking the body. In Greek mythology Pandora’s Box was said to have contained all the horrible and negative things of man, Envy, Crime, Hate, and Disease. When Pandora opened the box all of it escaped but the last thing to leave was Hope, the one thing that was meant to go against the darkness, negativity, the hatred of the humans’ lives. There have been quite a number of cases over the years that have reporting’s of people fighting diseases, such as cancer or childhood leukemia, where there have been quotes saying that staying positive and not letting this dieses get them down has helped, along with treatment, to rid the body of the nasty infection causing the unwanted pain and trouble. It can be a challenging and often long battle that tests the person’s ability and desire to live in a way that others will never feel. Those with a positive outlook that have the strength to fight all that comes at them with a smile, strong will, telling them selves â€Å"I can beat this.† have a higher chance of beating the bad blood that runs through the veins and can stay in remission for many years to follow. There have been quite a few cases that the upkeep of positive thinking in one’s daily life as lead to less depression, more immunity toward the common cold, as shown in tests involving students rec eiving an injection that made skin bumps appear and become enlarged or smaller depending upon their level of germ immunity. Highly optimistic students experienced higher immunity levels, and less chance of a cardiovascular disease. Religions use this power of thinking to touch people and to bring, what some call, a light into their worlds. Each person perceives it in a way specific to the individual often calling it what may best befit with their life. The major religion that focuses on the mind set with positive negative comparison is considered the most taboo, Wiccan and Paganism. A law of Wiccans’ is send the positive energy step taken and breath inhaled, which means send the good engery, karma, whatever name chosen, to the children of the world, to other adults, to the families you know and strangers not yet met. It is believed that by doing this the positive energy that gets sent out can come right back ten fold, most call this way of thinking Karma. Christians call it the light of God, a warm sensation that engulfs the body and fills it with joy and most pass the feeling on with the word of God. For every positive there is a negative in the world, just like from the Disney movie Merlin â€Å"for every up there is a down, for every flat there is a round.† it is a never ending cycle that will repeat even once the human race evolves beyond life now. Some people have been known to refer to these as storm clouds, which does fit because of the fact that they bring darkness and destruction when they come, but what they leave behind is not always seen so quickly, like the new life the rain brings, a fire from lightning is natures way of removing the dry and dead plant life and provides space for the new life to come through with more room to grow and expand. It is all a circle and without the negative there is no positive. The human race all around the world is controlled, both knowingly and unknowingly to the individuals of earth, by their mental state of mind, because in the end that’s all it is. The power of the mind has been traced through centuries of cultures and religious views, from the Far East to the New West. Daisaku Ikeda president of the world’s largest Buddhist community, once said â€Å"As soon as you think you can’t possibly succeed, every cell in your being will be deflated and give up the fight [and] everything really will move in the direction of failure.† Cultures use the power of the mind to breathe life, to live life to the fullest humans can. The processes of these thoughts pass from person to person, place to place, and with every situation it changes and grows with life. Citations Positive Thinking Principles http://www.positive-thinking-principles.com/effects-of-positive-thinking.html Health Effects of Positive Thinking http://www.livestrong.com/article/137643-health-effects-positive-thinking/ Effects of Positive Thinking http://www.the-benefits-of-positive-thinking.com/effects-of-positive-thinking.html Phycology Today http://www.psychologytoday.com/blog/the-source-healing/201202/the-long-lasting-effects-negative-information Welcome to WritePoint, the automated review system that recognizes errors most commonly made by university students in academic essays. The system embeds comments into your paper and suggests possible changes in grammar and style. Please evaluate each comment carefully to ensure that the suggested change is appropriate for your paper, but remember that your instructor’s preferences for style and format prevail. You will also need to review your own citations and references since WritePoint capability in this area is limited. Thank you for using WritePoint. When life gives you lemons— Adora Pallisco February 2, 2013 Com/155 Compare & Contrast Essay When life gives you lemons, make grape juice, and leave the world wondering how you did it. The effects of both positive and negative thinking affects the world in the same sense, to have been given the different options to see the world and deciding which path to take. With each decision and action is the same as Newton’s law of gravity what goes up must come down, it’s a natural accordance that will continue on in the never ending circle of life. The processes of these thoughts pass from person to person, place to place, and with every situation it changes and grows with life. Throughout life someone somewhere has heard, be it through friends or family, things such as â€Å"If you think bad thoughts, then you’ll jinx it† or â€Å"If you think the worst, the worst will happen.† Sadly now the world is slowly becoming consumed by more negativity then ever before, making these more then just little wives’ tales and they all start in the mind. When people are negative, either to ones’ self or others, it expands and jumps out. Think of a school environment, on a day-to-day basis, all those people are moving together, all those different personalities are clicking or crashing with one another, and all range of emotions are swirling around, one individual in the group could be having a bad day for a number of reasons, they might unintentionally do or say something that could in turn ruin another individual’s day. In some cases permitting for so many of the negative thoughts that come and go over time can turn from exciting just mentally in the mind, outward to the physical being [Doctoral rule (but good advice for any academic writer)–If not a noun (as in â€Å"human being†), the word â€Å"Being† is hard to imagine; it means â€Å"existing.† Try to rewrite this without using â€Å"being†Ã¢â‚¬â€œwith action words like â€Å"attending,† â€Å"working,† â€Å"living,† â€Å"experiencing,† simply â€Å"as†Ã¢â‚¬â€œor even removing â€Å"being† completely] itself. People who worry or overstress about all the little things that can go wrong or might happen, these are the â€Å"what if† thinkers, have been known to unwillingly force the body to become sick, in order to slow down the thoughts; that is a form of negative thinking attacking the body. In Greek mythology Pandora’s Box was said to have contained all the horrible and negative things of man, Envy, Crime, Hate, and Disease. When Pandora opened the box all of it escaped but the last thing to leave was Hope, the one thing that was meant to go against the darkness, negativity, the hatred of the humans’ lives. There have been quite a number of cases over the years that have reporting’s of people fighting diseases, such as cancer or childhood leukemia, where there have been quotes saying that staying positive and not letting this dieses get them down has helped, along with treatment, to rid the body of the nasty infection causing the unwanted pain and trouble. It can be a challenging and often long battle that tests the person’s ability and desire to live in a way that others will never feel. Those with a positive outlook that have the strength to fight all that comes at them with a smile, strong will, telling them selves â€Å"I can beat this.† have a higher chance of beating the bad blood that runs through the veins and can stay in remission for many years to follow. There have been quite a few cases that the upkeep of positive thinking in one’s daily life as lead to less depression, more immunity toward the common cold, as shown in tests involving students receiving an injection that made skin bumps appear and become enlarged or smaller depending upon their level of germ immunity. Highly optimistic students experienced higher immunity levels, and less chance of a cardiovascular disease. Religions use this power of thinking to touch people and to bring, what some call, a light into their worlds. Each person perceives it in a way specific to the individual often calling it what may best befit with their life. The major religion that focuses on the mind set with positive negative comparison is considered the most taboo, Wiccan and Paganism. A law of Wiccans’ is send the positive energy step taken and breath inhaled, which means send the good engery, karma, whatever name chosen, to the children of the world, to other adults, to the families you know and strangers not yet met. It is believed that by doing this the positive energy that gets sent out can come right back ten fold, most call this way of thinking Karma. Christians call it the light of God, a warm sensation that engulfs the body and fills it with joy and most pass the feeling on with the word of God. For every positive there is a negative in the world, just like from the Disney movie Merlin â€Å"for every up there is a down, for every flat there is a round.† it is a never ending cycle that will repeat even once the human race evolves beyond life now. Some people have been known to refer to these as storm clouds, which does fit because of the fact that they bring darkness and destruction when they come, but what they leave behind is not always seen so quickly, like the new life the rain brings, a fire from lightning is natures way of removing the dry and dead plant life and provides space for the new life to come through with more room to grow and expand. It is all a circle and without the negative there is no positive. The human race all around the world is controlled, both knowingly and unknowingly to the individuals of earth, by their mental state of mind, because in the end that’s all it is. The power of the mind has been traced through centuries of cultures and religious views, from the Far East to the New West. Daisaku Ikeda president of the world’s largest Buddhist community, once said â€Å"As soon as you think you can’t possibly succeed, every cell in your being will be deflated and give up the fight [and] everything really will move in the direction of failure.† Cultures use the power of the mind to breathe life, to live life to the fullest humans can. The processes of these thoughts pass from person to person, place to place, and with every situation it changes and grows with life.

Angostura Aromatic Bitters’ marketing plan Essay

1. Executive Summary 1.1 Synopsis of the Situation The history of Angostura aromatic bitters approaches the year of 1822, when a cholera epidemic whipped the population of Angostura in Venezuela, when the young doctor Johann Gottlieb Benjamin Siegert created a somewhat bitter medicine, quite unusual taste, but of proven volatilities effectively relieve the stomach of his many patients. This potion was composed of over 25 botanicals in abundant natural reserves of these tropical lands, including fruits, roots, herbs seeds, bark, and a  good amount of ingredients whose name and proportion remain, even today, in the strictest secrecy. In 1830 a distillery installed and did not take long to become famous on the continent, winning the gold medal at the World Exhibition in Vienna in 1873. After the death of Siegert in 1870, the family moved in 1875 to Trinidad and Tobago where there continues today making the Angostura aromatic bitters, preserving their behalf to keep the Venezuelan source most of their inputs to date, as well as also the peculiar label in four languages and signature of its inventor, who since then characterizes it. Its initial use was to relieve some stomach ailments. But some additional benefits subsequently discovered is that the strengthened the taste of certain foods and cocktails preparations, which made time disappear from kits home and hospital to become a common ingredient in bars and kitchens around the world . Today is a precious ingredient in the preparation of cocktails and is also used as a seasoning for soups and sauces. Drops of Angostura aromatic bitters is sold in small bottles of 100 cc and 200 cc, the most famous and popular brand Angostura aromatic bitters. Usually drops in drinks (G & T, Mojito, Cuba Libre, Pisco sour), classic cocktails like the Manhattan, Champagne Cocktail, etc. used and refreshments as LLB – (Lemon Lime & Bitters) or â€Å"Fantasia† Rock Shandy, The Chapman, The Gunner. Currently in the Colombian market there is not drop bitters, there are national essences bitter which are manufactured by CONDICOM and Productos El Bosque, which make the basic condiments for cooking. These national essences bitter have an alcohol content of 3 degrees, which makes you need to use a larger amount of product per cocktail or preparation, unlike drops Angostura aromatic bitters which have an alcohol content of 44.7 degrees making them stronger and with 2 or 3 drops per cocktail is enough to make the mixture,  not only because of its alcohol content but the strong flavor of the merged its ingredients. The category of biters brings sustainable growth in the global market of 4.7% in the last 5 years (Source: International Wine & Spirit Research). Angostura is still the leader in this category of bitter. 1.2 Key aspects of the marketing plan We want to be the exclusive distributor of Angostura aromatic bitters in Colombia. For this reason, we have to import the product, market and build brand image of â€Å"Drops of Angostura aromatic bitters† in the country. Also, position the product as a reference category. The key factors of this marketing plan are: Comply with the requirements of law, such as trademark registration and authorization. The trademark registration protects the producer (trademark owner) against any misuse of it by a third; this register is valid for 10 years. The health record is the guarantee that emits a government institution, which certifies that a product is fit for human consumption. Segment drops Angostura aromatic bitters into two distribution channels, which would be the ON-PREMISE (hotels, restaurants, coffee shops and bars) and OFF-PREMISE big retail channel. Define the cities in which the product and the strategic trade partners (sub-distributors) through which will be sell. Define the selling price to the various distribution channels which through which we will reach the consumer. Develop activities that generate image and brand recall, such as trainings, competitions of cocktails, sponsor cocktails menu, accompanied by free-press training in each activity. 2. Environmental analysis Colombia is a country with a population of 48,321,405 people (2013 estimates, source: DANE), it is in the 28th position in the table of population composed of 183 countries and has a moderate population density of 42 inhabitants per km2. At 2013 the Gross Domestic Product (GDP) in Colombia recorded an increase of  4.9%, according to data provided by the DANE. Investment and consumption showed a great performance. The sectors driving growth in 2013 were: mining and quarrying (4.9%); electricity, gas and water city (4.9%); financial institutions, insurance, real estate and business services (4.6%); trade, repair services, restaurants and hotels (4.3%); Transport, storage and communication (3.1%). Source: http://es.tradingeconomics.com/colombia/gdp Colombia is the fastest growing economy in Latin America, surpassing the Pacific Alliance (Colombia, Chile, Peru and Mexico). In turn, the country ranked 15th in growth in a sample of 75 nations. Source: world bank The unemployment rate in Colombia in 2013 on an urban scale, in the 13 largest cities is 8.7 percent, the lowest since 1995. The investment rate, the percentage of GDP that the country reinvests, reached 28.4%, the highest in half a century and the second in the region. Another important fact is that the force that is moving the economy is internal. Government consumption is growing at rates of 5.7% and 4% households. Within the household consumption stand purchases of durable goods, which accelerated during the third quarter of this has to do with the better performance of income and a higher level of confidence. As for imported spirits market figures in Colombia by categories to December 2013 in boxes of 12 bottles 9 liters each one, are: Alcoholic beverage Number boxes Whisky 403,189 Vodka 66,195 Gin 20,578 Brandy and cognac 1,532 Ron 205,518 Tequila 58,413 Wine 1,178,758 2.1 Strengths and weaknesses Strengths: Recognized as #1 in the world (large gap vs. competition). High concentration and high level of alcohol, making the product more efficient. Strong price position (inelastic). Rich in heritage and legacy (royal warrant). The product is nonperishable. Angostura will continue to make a consistently high quality product that will make people’s food and drink recipes come alive. Angostura train people in the classics, as well, as the cutting edge to make them better bartenders and cooks. Angostura will no longer see itself as traditional and old-fashioned, Angostura will exhibit flare, passion and attitude, and inject a little more irreverence. In ten years from now Angostura aromatic bitters will revolutionize the cocktail industry again and Angostura will be as popular a food ingredient as Lee & Perrin’s. Angostura is one of the most iconic brands in the world. The rich, dark and mysterious liquid adds a distinguishable color and taste to all its creations (adding color and flavor to life). Weaknesses: Low visibility at point of sale (especially ON-PREMISE channel). Consumption tax payable by the category, increasing the price. 2.2 Opportunities and threats Opportunities: Currently in Colombia the food industry (food and drink) is booming, a growth in recent years and still considered one of the 4 most important gastronomic destinations in Latin America. There is no category of bitter in Colombia and would be the first brand in this category, entering with the most recognized brand in the world. Partnerships with other major spirit brands. Partnership with Pernod Ricard and Monin. Improvements made into accessing new markets. Partnership with Bartender Guilds and Associations (The Golden Service, BAR) and schools of mixology. Slow food to capitalize on opportunity.   Currently the non-alcohol cocktails are booming. Threats: In Colombia the regulation of alcohol consumption is very strong. Financial monopoly, departments control the marketing of alcoholic beverages within its territory, to authorize or prohibit the entry of such products. Changing landscape of tax structure. Parallel Trade. Currently in Colombia there are two national brands of â€Å"essences† of bitter, which are CONDICOM and Productos el Bosque. In the future when the category of bitter â€Å"drops† will be develop; international brands reach (Fees Brothers, Bitter truth, Peychaud’s, Bitter Cube, Bittermen’s). This kind product does not enough known in the Colombian market. 2.3 Current objectives and performance The current objectives are: Enter the brand in Colombia. Develop nonexistent bitters category. Create image and brand awareness to achieve the referent category in Colombia. The performance of the marketing plan will be described in the following sections. 2.4 Five forces’ Porter analysis Threat of New Entrants: Capital, economic muscle, expertise, brand, regulation, taxes. Power of Suppliers: The Angostura aromatic bitters’ business in Colombia has only one supplier who is the company who made the product. For this reason, the supplier is extremely susceptible to the demands and requirements of the market and hold very high power. Power of Buyers: The consumers of cocktails and food in Colombia are very price sensitive, but they want to taste new flavors and they are very susceptible to trends. Availability of Substitutes: The bitters drops have no substitutes, as a unique flavor enhancer with the ability to marry flavors in the preparation of all food dishes. Competitive Rivalry: the market of bitters in Colombia has two local brand competitors, but they are not concentrated bitters (drops), they are essences. 3. Marketing Strategy 3.1 Segmentation As we mentioned above, Angostura Aromatic Bitters are used to be added to the cocktails and food to create new possibilities of flavor and a whole range of new and exclusive beverages and dishes. Due to the Angostura Aromatic Bitters’ conditions as an alcoholic beverage for the Colombian market (according with the requirements from INVIMA), Angostura Aromatic Bitters has to pay a special tax. For that reason, the price is higher than the Colombian competitors. Angostura Aromatic Bitters’ segmentation is defined in the two next tables related with the consumer and business markets: Segmentation variables for Angostura Aromatic Bitters’ consumer markets Geographic region South, north, and central Colombian areas City Bogotà ¡, Cali, Medellà ­n, Barranquilla, Cartagena, Santa Marta, Pereira, Manizales, Bucaramanga Density Urban Demographic age Above 18 Gender Male and female Religion All. The product has a kosher certification Social class Middle, upper middle and upper classes Behavioral occasions Regular and special occasions Segmentation variables for Angostura Aromatic Bitters’ business markets Demographic Hotels, restaurants, bars, coffee shops It does not matter the size Located in major cities in Colombia Operating variables Customer who use to drink cocktails and gastronomy Purchasing approaches Hotels, restaurants, bars and coffee shops who wants to be different, to supply a different and new cocktails age, to offer to their customers a high quality alcohol and non-alcohol beverages. Situational factors We focus either on large or small orders Personal characteristics We want to serve whatever hotels, restaurants, bars and coffee shops (ON PREMISE) and big retailers (OFF-PREMISE) 3.2 Target Market According with the segmentation, the Angostura Aromatic Bitters ´ targets are  the main and representative hotels, restaurants, coffee shops and bars, from the main Colombian cities, who serves the middle, upper middle and upper classes of the population who are above 18 years (the minimum Colombian age to be permitted to a people to drink an alcohol beverage). 3.3 Positioning (Value Proposition) Angostura Aromatic Bitters will position itself as the premier and unique enhanced flavor to non-alcohol and alcohol cocktail and food. This positioning will be achieved by leveraging Angostura Aromatic Bitters’ competitive edge: industry experience, innovation possibility and high quality. Angostura Aromatic Bitters is a high quality product produced for people who wants to have a new flavor experience related with a non-alcohol and alcohol beverages (new cocktails age) and food. The Angostura Aromatic Bitters’ company is able to use its vast experience and personal passion to create a high quality product to develop innovative and new flavored food and cocktails, for the whole cocktails drinkers and people who want to live a new experience about their food. 4. Marketing Programs 4.1 Product Respected and recognized as the leader in aromatic bitters worldwide; no bar or kitchen is complete without it. Angostura Aromatic Bitters is a high quality product produced from alcohol and many others aromatic plants. Unique flavor enhancer (seasoning) for the preparation of alcoholic and non-alcoholic beverages, as well as, any savory or sweet food dishes. Sodium and Gluten-Free. Exported to 150 countries worldwide. Kosher Certified. Tempers the acidity of citrus ingredients for individuals who are acid sensitive (also explains why Angostura aromatic bitters can settle the stomach). Classified as a food ingredient in many countries (in Colombia is  classified as an alcohol beverage). Although the product contains 44.7% alcohol by volume, each drop contains an insignificant amount of alcohol and therefore remains non-alcoholic. 100% Vegan. Because is more concentrated than the competition product, Angostura aromatic bitters yields more and their cost – benefit relationship is higher. Through these features, we want to develop and add value to the Angostura Aromatic Bitters’ consumers and the brand, in order to be successful in Colombia as the product has had successfully in the world. The price of the Angostura Aromatic Bitters make possible to generate revenues to all the different actors involved in the production and distribution chain. 4.2 Pricing Although the price of the Angostura Aromatic Bitters is higher than the Colombian competence, because of the taxes and importation costs, their cost – benefit relationship is higher: Product Volume per bottle Alcohol by volume Drops per bottle Drops per cocktail Cocktails per bottle USD per botle USD per cocktail Angostura aromatic bitters 100 cm3 44.7% 180 2 90 11.4 0.13 Colombian essences bitters 148 cm3 3% 266.4 15 18 5 0.28 The product price is favorable for the dealers allowing them to have a very attractive profit margin: 100 cm3 bottle USD Revenues % of price Selling Price from producer to distributor 3.6 Distributor final price after import and taxes 4.5 0.9 25% Selling price distributor to allied distributors 8.2 3.7 82% Selling price allied distributors to final consumer 11.4 3.2 39% 4.3 Promotion Use the original Angostura aromatic bitters’ webpage to show what the product is and several recipes. Create a viral marketing using Facebook, Twitter, Instagram, Pinterest to show the product. Using the mixologist’s network to develop the brand and product’s uses. Create Youtube videos in order to massify the recipes that used the Angostura aromatic bitters. Create  cellular phones applications (android and iphone) to widespread the access to the people to the product and its uses. Make a cross marketing between hotels, bars, coffee shops and restaurants and all the places where the product will sell, in order to the people knows the benefits and they can learn how they can use the Angostura aromatic bitters. Create contests in each city to involve consumers highlighting their creativity to make new cocktails using Angostura aromatic bitters. The bars, hotels, coffee shops and restaurants would make the winner’s cocktail available, on drinks menu for duration of contest, the winners will be adjudged via customer sales for cocktail. The winners will participate in a national contest to be the Colombian winner and take the chance to go to the â€Å"Legends of the Cocktail† World Tour. Create learning and e-learning courses to teach people the uses of the product. Involve the use of the product in TV specialized food and beverage shows (free-press). Make free samples to the launch time, in order to distribute it across the main restaurants, hotels, coffee shops and bars in each main city of Colombia, to create product recognition. Through these ways of promoting the Angostura aromatic bitters, we want to get consumers massively to become familiar with the product and its uses. 4.4 Distribution The Angostura aromatic bitters will have the next logistics to make the distribution: 1. The company sells us the product directly from their manufacturing plant located at Trinidad and Tobago. 2. We import the product to our warehouse located in Cali – Colombia. 3. We will have one distributor for each main city in Colombia. 4. The selling will be doing by internet, by phone and by visit directly to the client. The dispatching will be centralized from our main warehouse and with the application system help, the product will be send to each regional distributor in order to be dispatched to each client. 5. The main clients will be the restaurants, hotels, coffee shops and bars located in middle and high income areas of each mains Colombian cities. 6. We will sell the product in selected big retail chains and in wine and spirits specialized stores. 5. Evaluation and control 5.1 Performance measures Our strategic objectives are: Expand the distribution by placing products in: 50 retail stores (OFF-PREMISE) 15 wine and spirits specialized stores (OFF-PREMISE) 1,400 on the ON-PREMISE nationwide. Sale of 80% of first import at year 2015 (4,896 bottles during the year). We will evaluate our marketing plan according with this metrics, also external and internal: External metrics Metric Measure Market share per volume Angostura aromatic bitter volume of bottles sold versus total bottles of essences bitters sold Market share per value Angostura aromatic bitter total USD sold versus total USD of essences bitters sold Market share per customers Angostura aromatic bitter total customers versus total bitters’ customers Consumer satisfaction Surveys results from 90% of total Angostura aromatic bitter’ customer (hotels, restaurants, bars) Loyalty Percentage of customers who changed to the competitors Distribution Percentage of customers who received on time and full the deliver Learning Number of courses dictated Internal metrics Metric Measure Financial goals Percentage of financial goals accomplish by period Employee satisfaction Internal survey results Skill levels Knowledge about the product and its uses Learning Number of new learning and e-learning course created. Recipes Number of new recipes created. 5.2 Evaluation procedures The evaluation procedures we will do to do the performance measures are: Surveys Direct customer and channels control visits Statistical beverages consumer Statistical sells Statistics presence of the product in customers.

Blog Week VIII Essay Example | Topics and Well Written Essays - 250 words

Blog Week VIII - Essay Example The activities which involve work on home-made handcrafts or vehicle mechanicals may expose the family members to the hazards. The effect of occupational toxicant can be transferred by breathing in the air exhaled by an affected person. If a worker inhales the toxic air due to the chemicals used at the workplace, it could be dangerous to the family members of the worker. This poses a danger to the members of the family as some of the occupational toxicant effects are easily transferred through breathing. Once the chemical substances are inhaled, if not exhaled, are deposited in the respiratory tract. If they deposited in the respiratory tract, they can damage the tissues of the tract and even diffuse in the body. This in turn causes health hazards that can easily result to death of an individual (Lincoln, 2002). The ill effects also can be transferred to other individuals by a worker. This is possible through ingestion. If the worker handles food without properly cleaning hands, the food is eaten and if the toxic substances in the food are soluble, a condition that is generally the case, it is fully absorbed via the gastrointestinal tract lining. They are transported along with blood to other parts of the body and they end up causing damage to the body (Lincoln,

Intellectual Property and Patents Essay Example | Topics and Well Written Essays - 6000 words

Intellectual Property and Patents - Essay Example The look up table is made by manufacturer by using the Sp O2 values in different sites of healthy subjects. The ratio of 0.5 is equal to 100 percent of SpO2 a ratio of 1 is equal to 82 percent of SpO2 and a ratio of 2 is equal to 0 percent of SpO2. 1 According to [2] the intellectual property of Oximeter lies in its design of low cost, miniature, light weight, ultra low power, intelligent sensors capable of customization. The system design of monitoring health applications finds seamless integration of body activities. While configuring the intelligent sensor the challenge of system designers are considered. This needs the platform featuring a low power micro controller. It consists of low power programmable logic device, a communication interface, and signal conditioning circuit. The combination and integration of the above systems will find application in medical and health needs. The easy customization, runtime reconfiguration and energy efficient computation and communication is needed for medical technology. The intellectual property is result of common platform for multiple physical sensors and a repository of both software procedures with hardware acceleration. The control of alleviation of costs also will come under inte llectual property by following the transition of a new generation of sensors. 2 The intellectual proper... 2. IP Protection According to reference [3], the Patent is needed for IP protection. This can be granted for a device, substance, method, process that is new, inventive and useful to people. After granting the patent the intellectual protection is done by legally enforcing the exclusive right to the owner and grants commercial exploitation. This commercial exploitation resulted in advances in medical technology. In Australia the patents are of two types. Generally the standard patent can give long term protection and control over invention. If the applicant is not that much rich or able to bear the cost, he/she can take the patent for a maximum of 8 years. The protection for new technology will lead to different products in medical technology like different types of Oximeters. The commercial gain in using Oximeters resulted in its advances in technology used in it. When the further research is done and the time of patent is over the information becomes public. The mathematical models and artistic cre ations cannot be patented. The medical technology is not in the list that cannot be patented and this enabled the commercialisation of medical technology. This commercialisation gave more funds for further research. 3 2.1 Prior Art: Cancelled matter in the application file of US patent can come under Prior Act. This can be used as prior act as of the patent and contributes to prior public knowledge. When an abandoned application was previously published, that is disseminated by US Patent and Trademark Office by using electronic media. This can be made available to public and are open to inspection of public by obtaining from the office of patents. This information is available under 37 CFR 1.11 9a) and can be used as prior act under 35 U.S.C 102(a) or 102 (b) as of the

Litterature 2 Essay Example | Topics and Well Written Essays - 1250 words

Litterature 2 - Essay Example This story is very engaging due to the fact that Baden does not only show actions; he inserts necessary inner thoughts of the narrator into the story line. Life and death are two central in the story as they are applied to the appropriate context. The plot is designed in a way to make the appearance of death unexpected. The closeness to death makes the feeling of suspense very intense. Defeated expectancy effect which creates the culmination renders the feeling of horror and despair. The story has a complex narrator. Obviously, it is told as a memory of the grown up narrator about his years in military. Differences between memories and present day comments can be identified by the use of tense. Recollections are written in the past tense while comments are inserted in the present tense. For instance, one can see this difference in the lines â€Å"At the time I was often preoccupied with my physical appearance† and â€Å"Until today I wonder just how during this time of fighting they had the time to greet me with smiles that I’ll never forget† (Baden). They correspond to different layers of time mixed in the story. The essay is told from the perspective of young and inexperienced soldier who takes the same position as the reader in the story. Limited narrative perspective intensifies feelings it evokes. Moreover, it helps to identify with the narrator in the story and participate in it for the reader. Increased attention to the green socks which attracted the attention of the narrator makes this effect even more dramatic. People do not talk about the dead in this way. The focus on this little detail shows makes all readers feel confidents that the soldiers are alive. Moreover, the socks are perceived as rather annoying objects because they are too bright for the gloomy and dark environment. The descriptions of the setting are very masculine. They are minimalistic in details and very laconic in verbal representation if

Write summary Essay Example | Topics and Well Written Essays - 750 words - 2

Write summary - Essay Example Threats from white American ensure and the find themselves targets of threats from the violence. Forasmuch as Anne accomplished the goals of demonstrating for blacks, she however concludes that the movement and demonstration had not brought any transformation to the lives of people in Mississippi. The movement had focused too much on how voters were going to register and some other political issues like, such as Freedom Vote, which is a vote intended to bring freedom to blacks (Moody, 253). Anne desired that the sole purpose of demonstration would be centered on economic empowerment for instance, demonstrating so that black farmers are given lands where they can either live of farm. Before the book ends, Anne meets with her allies, Bob, in a bus, going to Washington. The bus is occupied with volunteers who all seem far more enthusiastic and younger than she. All in one accord they sung a â€Å"We Shall Overcome,† chorus. The notion of whether blacks will ever conquer racism gr ips the mind of Anne all the way to Washington. The information provided in this chapter is very relevant to US history. The chapter majorly talks of how black American fight for their freedom and rights. This is clearly illustrated by their act of voting and activism (Moody, 255). Whites argued that black were genetically inferior. The chapter is a wakeup call to end racism and live in harmony as one nation one people. The book Making America is enriched with a clear evolution of events pertaining to politics. The book also zoom into various experiences from different individuals and cultures that make up the society of America. Historical topics are clearly dealt with and analyzed. This makes it interesting and enticing for students to read the book. For teachers whose classrooms reflects the variety of college students of our current world and society, the book is arrange in a orderly sequence that make it easier for the teacher to teach. It is rich in

Listening skills Essay Example | Topics and Well Written Essays - 1000 words

Listening skills - Essay Example The two most difficult areas where I was not able to focus on core issues were classroom lectures and my interaction with my peer group in the college. So I had tried applying three techniques: asking questions; focusing on content; and using the gap between the speech of lecturer and rate of my thoughts. The surrounding chosen were classroom where participants are students and lecturer at a daytime lecture. The other place chosen was the cafeteria where I normally interact with my peer group during class breaks. The classroom lecture by XX was specially chosen because he teaches social science but has irritating habit of lapsing into silence and using lot of hand gestures. I get distracted when my chain of thoughts and focus is broken by silence and I often find myself going off track. Moreover the excessive hand gestures tend to be funny and sometimes downright confusing which make me forget everything! So learning becomes difficult, resulting in low grade. Cafeteria is another area where it is most convenient to interact with peer and seniors to get important tips and gain tacit knowledge from their experience. I have always had problems in focusing on people and content as I easily get distracted by minor inconsequential acts in the surrounding. As such, cafeteria was hugely distracting because of the crowd, noise and tempting smell of food. But it was also the only place where it is easy to interact with seniors and other peer group. So communicating effectively during afternoon tea with seniors was really challenging. Asking questions in the classroom was very successful because it helped me to be alert and use questions to clear doubts and concepts. I also found that this technique helped me to get attentions of not only the lecturer but also other students where my image as student considerably improves and gave me impetus to become more conscientious student.

Visual Arts - Scuplture Essay Example | Topics and Well Written Essays - 1500 words

Visual Arts - Scuplture - Essay Example A professional artist ensures that he or she has all the essential materials before commencing into any work of arts. Any person who has ever worked on a newspaper printing station will understand this best. Space is a fundamental factor in sculpture (Slobodkin 118). The same principle applies to sculpture. An artist should also accustom and remind themselves of terms like bottom-heavy and top-heavy. He or she should also be aware if the object in the visual field is correctly and well distributed to easily give a sense of balance. All these fall under composition, that is, the wise use of space and balance in artistic works. The next concept that artists need to know is to move into any position that will distribute the visual information in a wise manner. They may also need to add a background material in order to get everything balancing well (Slobodkin 119). An example is the existence of a pair of slippers beneath every female nude. Another consequence of this is the way with wh ich the shapes of the formed objects line up with each other. They look like a piece of the puzzle. Despite the fact that the object always appear in a 3-dimensional space, much consideration is put on how 3-D visual information manages to impact on a two dimensional plane. Through this, any two dimensional shape can easily interact with a three dimensional form in a perfect manner. Artists sometimes use basic forms of sculpture and ensure that they echo them in various places in the same visual field. Moreover, artists sometimes increase the variations such as a fugue by the Bach. An example of this type of a compositional dance is the great Newberry’s Blithe, in which two-dimensional tapestry behind a woman echoes and reflects the curves on her body. Another important concept of a sculpture is the sweeping forms. Some sculptures look as if they are about to fall or move. Such sculptures make viewers feel as if they will fall or move behind their backs (Slobodkin 120). Such sculptures hold the eyes and make the viewers watch them with a lot of suspicion and probably wait for something to happen. The eyes flow over the cascading limbs and muscles. The key to comprehending this effect is trying to locate the eye-catching points. Such points include feet position, kneecaps alignments, hands location, finger directions, waist and chest axes, limb joint position, hair strands, and the eyes. After the location of these points, they are connected to the sweeping and twisting lane. The intensity of this plane normally varies across figures but it usually grows in a uniform direction of movement. There may be an expansion of twisting lines of contact or intensity, depending on the existing pieces. There is a sequence of events in every sculpture. This sequence exits in time but are sometimes held stationary by the bronze. This movement comes from the viewer’s eye motion, as they tend to follow these striking features. In a very short time, an individual is able to experience subconsciously this sweeping form without the ability to identify and determine the direction consciously. However, taking the eyes and carefully moving them over the piece enables an individual, one is able to watch and see how the sculpture is generated, built up and explodes in denouement, and in a resolution of various interacting forms.

Changes in curriculum Essay Example | Topics and Well Written Essays - 250 words

Changes in curriculum - Essay Example 79). Not only that, but at the level of the school, it can be particularly difficult for faculty to agree on what the curriculum should be. According to Keating (2010), â€Å"[I]nstitutional approvals [must be] obtained for nursing program curriculum†¦Ã¢â‚¬  (pp. 40). Healthcare is becoming increasingly difficult to manage, in terms of payers, payees, and billers. According to Smyth (2005), â€Å"[P]olicy makers [should] better appreciate the complexity of health care† (pp. 156). People are struggling to pay for their medications, and this is one area that nursing curricula often overlooks: medication management. Changes and demands in health care continue to skyrocket, as curricula change in response. Apparently, the numbers of people who use healthcare services is increasing. According to Tucker (2010), one of â€Å"†¦of the nonprice determinants that can change the demand for health care†¦Ã¢â‚¬  are the number of buyers (pp. 127). Health care curricula in nursing programs are constantly changing due to government regulations, the healthcare industry becoming much, much more complex, and the changes and increasing demands in health